A first study on game monetization via virtual items
I’ve published a first study on game monetization via virtual items on Gamamoto here: http://gamamoto.com/2012/01/17/game-monetization-lenses/
A first point in my research on narrative and video games
In this post I try to summarize my ongoing research on narrative techniques and video games.
How to export e-mails from a Gmail’ label???
I’ve been fighting a bit with this hack, exploring Google App Scripts on the way, but its actually very simple. 1. If you don’t have it, install Thunderbird (I’ve also was careful to say “no” to the various “set it as default for…” questions). 2. Set up your Gmail account in Thunderbird; don’t worry! This … Read more
Fatal flaws and promising miracles
Addenda to the previous post on fatal flaws in marketing: Flaws and miracles Yesterday I saw a big ad of the new mini saying more or less “If you feel like you are not living –> get a Mini.”. Their new ad line is that by buying a mini your life will be full full … Read more
Two simple marketing principles
I have been fighting in software and games marketing for a while, and I’ve read many books and tried several techniques. I’ve launched several software products with diverse results, and I’ve also taken creative writing courses, studied storytelling techniques for marketing, studied TV advertising, even created a game on this theme. Whenever I see an … Read more
Products I’m working on:
