Get visitors to read and remember your home page – applications
So the first version of the Patapage web site home, after brainstorming, was this one:
Now what is basically missing is any reason for the visitor to get interested in the service: the pitch is not good because it refers to itself, it does not talk to the user. So the version got after reading “Made to Stick” is this one:
The pitch is six words, and talks directly of benefits, not just of features. Furthermore, a mysterious link to a short story has been added: the story begins like this
To read the rest, you’ll need to access Patapage’s beta :-) Actually, the page we have now is even nicer:
So lets fill the scorecard for the obtained home page:
So this was the page we first got to after brainstorming:
The pitch is invisible and badly worded.
The pitch here is just 4 words! So lets fill the scorecard for the obtained home page:
Now… its your turn.
P.S. We finally changed “turn bugs in opportunities” to “turn bugs into opportunities”, after discussions and enquiries: though it doesn’t sound as nice, it is semantically correct.