How to export e-mails from a Gmail’ label???
I’ve been fighting a bit with this hack, exploring Google App Scripts on the way, but its actually very simple. 1. If you don’t have it, install Thunderbird (I’ve also was careful to say “no” to the various “set it as default for…” questions). 2. Set up your Gmail account in Thunderbird; don’t worry! This … Read more
Fatal flaws and promising miracles
Addenda to the previous post on fatal flaws in marketing: Flaws and miracles Yesterday I saw a big ad of the new mini saying more or less “If you feel like you are not living –> get a Mini.”. Their new ad line is that by buying a mini your life will be full full … Read more
Two simple marketing principles
I have been fighting in software and games marketing for a while, and I’ve read many books and tried several techniques. I’ve launched several software products with diverse results, and I’ve also taken creative writing courses, studied storytelling techniques for marketing, studied TV advertising, even created a game on this theme. Whenever I see an … Read more
A short webinar on marketing & bookmarking
I recorded a short webinar on how to use bookmarking for improving online marketing campaigns, here. I’ve also put my notes on Slideshare here.
When do companies buy software?
When creating a marketing strategy for software one considers what to communicate and how. And when considering software adoption by companies, one tries to meet usability and provide the features required. One factor that I found to be quite important in my software marketing experience is timing. When selling software to enterprises and companies timing … Read more
