When do companies buy software?
When creating a marketing strategy for software one considers what to communicate and how. And when considering software adoption by companies, one tries to meet usability and provide the features required. One factor that I found to be quite important in my software marketing experience is timing. When selling software to enterprises and companies timing … Read more
Story tell your (software) product
Sometimes workshops begin by having each participant stand up and do a self-presentation. At a recently held storytelling for marketing workshop first thing I asked the participants to write down their self-presentation, and also to write a brief presentation of their new product/service idea. After my hour long rambling on using stories in marketing and … Read more
From cafes in Albinia to Google’s “Dear Sophie”: customer bio-narratives
Two cafes in Albinia Last weekend I was at the sea side with my family, at Albinia, a small village by the sea in Tuscany. It is the main and almost only street in Albinia, there are two cafes where people go to have breakfast – Italian breakfast, which means a coffee or cappuccino and … Read more
Why certain software micro-narratives spread?
Analysis of “spreading stories” in the literature is most focused on cases where the marketing story is not only told and spread by word-of-mouth, but also “pushed” by mainstream media using considerable economic means: Obama, Berlusconi, major brands (Diesel, Google Chrome etc.). But there are cases where stories, actually micro-stories, self propagate, and this is … Read more
Startup storytelling workshop: notes – part 1
I am putting together notes and materials for my workshop at Better Software 2011 . A preliminary index of the workshop: Startups’ evolving communication needs: the marketing ziggurat Listing features vs. telling stories Example’ analysis Working on texts Discussion One of the aims of the workshop is to help startuppers describe their product using a … Read more
