Why certain software micro-narratives spread?
Analysis of “spreading stories” in the literature is most focused on cases where the marketing story is not only told and spread by word-of-mouth, but also “pushed” by mainstream media using considerable economic means: Obama, Berlusconi, major brands (Diesel, Google Chrome etc.). But there are cases where stories, actually micro-stories, self propagate, and this is … Read more
Startup storytelling workshop: notes – part 1
I am putting together notes and materials for my workshop at Better Software 2011 . A preliminary index of the workshop: Startups’ evolving communication needs: the marketing ziggurat Listing features vs. telling stories Example’ analysis Working on texts Discussion One of the aims of the workshop is to help startuppers describe their product using a … Read more
How startups can learn to pitch the press
This interview at Mixergy with Brad McCarty, editor of The Next Web is about delivering a pitch pitch to the media so they may write about your company. I am unable to express how important I believe this is for a startup; in my experience its more important than any feature creation, bug fix, product … Read more
Organizing a local event: the DD-Day first experience
Last Friday (March 25th, 2011) a group of around sixty web designers, developers and marketers met in Florence for a full day meeting, discussing the theme Content & Marketing. I came with the idea of a volunteer based periodical opportunity for web creators of the Florence area after enjoying the UX Barcamp in November. After … Read more
The curious case of Mixergy’s topic
What is Mixergy about? Mr. Warner presents it an online interview site where you find “experienced businesspeople mentoring you”. Sometimes it is so. Sometimes, it isn’t. Listen to Warner and Vaynerchuk discussing. To first reaction of the average snobby European listener is not admiration for these fellows (as they seem to firmly believe ), the … Read more
