Home made online marketing requires …
How much time does home made online marketing requires to launch a software product / service? Out of 100 developers creating games, web services, iPhone apps and so on…
Fatal flaws and promising miracles
Addenda to the previous post on fatal flaws in marketing: Flaws and miracles Yesterday I saw a big ad of the new mini saying more or less “If you feel like you are not living –> get a Mini.”. Their new ad line is that by buying a mini your life will be full full … Read more
Two simple marketing principles
I have been fighting in software and games marketing for a while, and I’ve read many books and tried several techniques. I’ve launched several software products with diverse results, and I’ve also taken creative writing courses, studied storytelling techniques for marketing, studied TV advertising, even created a game on this theme. Whenever I see an … Read more
Story tell your (software) product
Sometimes workshops begin by having each participant stand up and do a self-presentation. At a recently held storytelling for marketing workshop first thing I asked the participants to write down their self-presentation, and also to write a brief presentation of their new product/service idea. After my hour long rambling on using stories in marketing and … Read more
From cafes in Albinia to Google’s “Dear Sophie”: customer bio-narratives
Two cafes in Albinia Last weekend I was at the sea side with my family, at Albinia, a small village by the sea in Tuscany. It is the main and almost only street in Albinia, there are two cafes where people go to have breakfast – Italian breakfast, which means a coffee or cappuccino and … Read more
