Story tell your (software) product
Sometimes workshops begin by having each participant stand up and do a self-presentation. At a recently held storytelling for marketing workshop first thing I asked the participants to write down their self-presentation, and also to write a brief presentation of their new product/service idea. After my hour long rambling on using stories in marketing and … Read more
From cafes in Albinia to Google’s “Dear Sophie”: customer bio-narratives
Two cafes in Albinia Last weekend I was at the sea side with my family, at Albinia, a small village by the sea in Tuscany. It is the main and almost only street in Albinia, there are two cafes where people go to have breakfast – Italian breakfast, which means a coffee or cappuccino and … Read more
Why certain software micro-narratives spread?
Analysis of “spreading stories” in the literature is most focused on cases where the marketing story is not only told and spread by word-of-mouth, but also “pushed” by mainstream media using considerable economic means: Obama, Berlusconi, major brands (Diesel, Google Chrome etc.). But there are cases where stories, actually micro-stories, self propagate, and this is … Read more
How startups can learn to pitch the press
This interview at Mixergy with Brad McCarty, editor of The Next Web is about delivering a pitch pitch to the media so they may write about your company. I am unable to express how important I believe this is for a startup; in my experience its more important than any feature creation, bug fix, product … Read more
Build counter examples to software marketing rules
This interesting post 6 Startup Ideas Every Nerd Has presents startup ideas that come up repeatedly when brainstorming; many more “obvious” ideas are presented in the post comments. Now a likely morale that could be drawn from this repetition (one that came immediately to my mind) is simply to avoid these ideas for your startup. … Read more
