Fatal flaws and promising miracles
Addenda to the previous post on fatal flaws in marketing: Flaws and miracles Yesterday I saw a big ad of the new mini saying more or less “If you feel like you are not living –> get a Mini.”. Their new ad line is that by buying a mini your life will be full full … Read more
Two simple marketing principles
I have been fighting in software and games marketing for a while, and I’ve read many books and tried several techniques. I’ve launched several software products with diverse results, and I’ve also taken creative writing courses, studied storytelling techniques for marketing, studied TV advertising, even created a game on this theme. Whenever I see an … Read more
Change needs awareness
I recorded a short video which bridges the consensual change process idea that we are modeling with our new web application “Your Change manifesto” with a work-oriented project manager like Teamwork. Details here.
How do I get Twitter lists as RSS streams???
I wonder why Twitter lists don’t expose an RSS. Anyway the rest part of the API does, and with a very simple url pattern, which we’ve found developing Licorize / Twitter integration. Just use this: http://api.twitter.com/1/[your Twitter name]/lists/[your list name]/statuses.atom So for example, being I “ppolsinelli” on Twitter and one of my lists is “game-designers” … Read more
Without Flash the web is more readable?
The web page above is essentially made of text and a few images. And the ads on the right too, are text based: these communicate their message using words, not animations. Still, the right part is entirely made of little Flash pieces. We all know that Flash has been used for providing web pages with … Read more
Products I’m working on:
